The Case for Design Consulting

It’s a great time for design. Never in its history has it been so valued as an economic force or so influential as culture. Traditional businesses of all types—from management consultants to retailers and banks—are adopting design thinking and either building or buying internal design competencies. New darlings like Airbnb have emerged as design-led companies. Google finally cares about design. Apple is the most valuable brand in the world for the “Age of You”. Even Bloomberg Business Week (of all places) has added design to its masthead. Good design is good business, indeed.