Wired: New Helsinki Bus Line service Lets You Choose Your Own Route

Wired’s article about Finnish service. Go HSL, great service design!

”Called Kutsuplus (Finnish for “call plus,” referring to the on-call nature of the service) the system of on-demand minibuses lets riders decide on a start and end point, and choose whether to share a journey or take a private trip. Called demand-responsive public transit, it’s designed for maximum flexibility.”